Design + Environmental Analysis

MVR 4233


Youngsoo Shin is a doctoral student, studying Human Behavior and Design at Cornell University. He has taken part in interdisciplinary research projects which enabled him to study research methodologies and to enjoy extensive study. Specifically, he has attempted to (1) study the environment of experiencing products from the perspective of human-centered design, (2) analyze preceding factors to improve the user's well-being, and (3) explore ways to influence user behaviors through interaction in a digital environment.

Prior to joining Cornell, he also worked as a professional practitioner. Through his research experience at McKinsey, the worldwide consulting firm, he devoted his time to understanding customer behaviors by participating in projects on consumer insights and technology innovation. Also, as a data scientist and UX researcher at AMOREPACIFIC, one of the largest cosmetic manufacturers in Asia, he conducted on the customers’ unmet needs through applying various Machine Learning and Text Mining techniques in the new product development process.

His research interests lie in the intersection of the two fields of human behavior and information technology with a focus on exploring various ways to improve user experiences, which is becoming a significant component of the human-computer interaction field. He believes that the advent of information technology allows designers to interplay with users in real-time, collect their behavioral data within a variety of environments, and also, conversely, to have the opportunity to intervene directly with their experiences.

He is very curious about the human mind. He always has a strong desire to find, analyze, and predict behavior patterns using data-driven and evidence-based methods from machine learning, data mining, and qualitative socio-cognitive sciences. Thus, in his research, he expects to use various digital footprint data sets produced from various touch-points of a space-time environment in which user and technology interaction are at that core.

#Human-Computer Interaction  #Cognitive Science  #User Experience  #Data Science  #Social Design  #Behavior Economics

  • Shin, Y., & Kim, J. (2018). Data-Centered Persuasion: Forging User's Prosociality and Designing Social Innovation. Computers in Human Behavior, 80(3), 168-178. [SSCI; JCR Q1 in Human-Computer Interaction]
  • Shin, Y., Im, C., Oh, H., & Kim, J. (2017). Design for Experience Innovation: Understanding User Experience in New Product Development. Behaviour & Information Technology, 36(12), 1218-1234. [SCI; SSCI; JCR Q1 in Human-Computer Interaction]
  • Shin, Y., Kim, M., Im, C., & Chong, S. C. (2017). Self and Selfie: The Effect of Selfies on Self-esteem and Social Sensitivity. Personality and Individual Differences, 111, 139-145. [SSCI; JCR Q1 in Psychology (miscellaneous)]
  • Shin, Y., Lee, B., & Kim, J. (2015). Prosocial Activists in SNS: The Impact of Isomorphism and Social Presence on Prosocial Behaviors. International Journal of Human-Computer Interaction, 31(12), 939-958. [SCI; SCIE; SSCI; JCR Q2 in Computer Science Applications]

Teaching Assistant

  • DEA 1101_Visual Literacy and Design Studio, Cornell University (Fall 2019)
  • DEA 1110_Making a Difference by Design, Cornell University (Fall 2019)
  • BIZ 4167_Service Innovation Workshop, Yonsei University (Spring 2015)
  • BIZ 4141_Human-Centered Design, Yonsei University (Fall 2014)
  • BIZ 3117_Introduction to Human-Computer Interaction, Yonsei University (Fall 2013)
  • Ph.D. Student in Human Behavior & Design, Cornell Univ., Ithaca, NY, US (August 2019 ~)
  • M.S. in Cognitive Science and Engineering, Yonsei Univ., Seoul, S. Korea (August 2015)
  • B.A. in Psychology, Yonsei Univ., Seoul, S. Korea (August 2013)
  • B.S. in Human Environment & Design, Yonsei Univ,, Seoul, S. Korea (August 2013)
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