The Fashion Design Management option applies economic and marketing principles to consumer and industry issues. It focuses on the processes used to design, manufacture, and market apparel and textile products. Students will also explore topics such as advertising and marketing, and entrepreneurship, as well as, the impact of developing technologies, the globalization of the industry, questions of sustainability. By their second year, students will choose to focus on one of three areas: Management and Marketing; Product Development; or Communications. If you are undecided between Apparel Design, Option I and Fashion Design Management, Option II, start with the Option I curriculum plan.
Students will also be able to take courses in other departments of the College and the University. During the summers and occasionally during the winter break many students will do internships to explore aspects of the industry and gain experience. These internships can be done for credit, under the department Internship Guidelines. Most students also go abroad, usually during the spring of the junior year, an important experience for anyone preparing for a career in this global industry. Some students choose to participate in the Cornell New York semester for their off-campus study. In order to graduate with honors you can apply for the FSAD Honors Program.
The Fashion Design Management curriculum is interdisciplinary, with a mixture of classes in the FSAD Department and other departments. This allows some flexibility in scheduling. However, some foundation classes in FSAD are prerequisites for later courses, and so must be taken in the first semester.
During the first semester all Fashion Design Management students are expected to take the same courses. However, the schedule will vary after the first year, depending on the track you choose to follow. Therefore the decision as to which track to follow will not need to be made until the end of the first year. The tracks within Option two are as follows:
Marketing and Management
This track will provide the student with a stronger background in business management and marketing, for those whose goal is the management side (as opposed to the design side) of Apparel business operations.
This track incorporates a core of studio apparel design courses, combined with the Fashion Design management core curriculum. It is intended for students who are interested in a career in design management, or perhaps in design but with a strong management foundation.
This track is for students who are interested in thinking and writing about fashion. These students may be heading for a career in advertising, fashion journalism, or perhaps graduate work in the history or theory of dress.