Healthy Start Partnership

The Loving Support TV Public Service Announcement (Requires Windows Media Player to view online). Tag lines were added to refer to Herkimer County HealthNet. The Healthy Start Partnership worked with an advertising firm that helped determine stations and programming formats to air the PSA. 

In 2008, 266 thirty-second spots were aired on Time Warner Cable- Ilion and Utica Systems

• The seven cable channels were:
• MTV
• ABC Family
• Nickelodeon
• Soap Network
• VH1
• Comedy Central
• E!

• The PSA was also aired on WKTV, an NBC affiliate in Utica (57 thirty-second spots):
• Morning News 6am-7am
• The Today Show
• Dr. Phil
• 12pm News
• Other rotated time slots
  

In 2007, 266 thirty-second spots were aired on Time Warner Cable- Ilion and Utica Systems

• The seven cable channels were:
• MTV
• VH1
• Family TV
• Comedy Channel
• Court TV
• Nickelodeon
• Soap TV
  
• The PSA was also aired on WKTV, an NBC affiliate in Utica (30 thirty-second spots)
• Morning News 6am-7am
• The Today Show
• Dr. Phil
• Limited prime time including Deal or No Deal

The radio public service announcement had been previously developed by the Mohawk Valley Perinatal Network and was adapted to target a more general audience (new script and voice). This spot was adapted from the TV PSA and information from the ILCA TV spot that was not used in the campaign. Stations were chosen via discussions with an advertising firm and small work group from partnership. 90 radio spots were aired on KISS-FM.