Rosemary Avery


Rosemary Avery

Professor, Department Chairperson
2301G, Martha Van Rensselaer Hall
Phone: 607-255-2578 Fax: 607-255-4071
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Biographical Statement:

Dr. Avery received her Bachelor of Science degree from the University of Stellenbosch in South Africa in 1971, her Honors in Science degree from the University of Pretoria in South Africa in 1982, and her Master’s of Science (1984) and Ph.D. degrees (1988) in Family Resource Management from The Ohio State University. Dr. Avery joined the  Cornell University faculty as an Assistant Professor in the Department of Consumer Economics and Housing in 1988. She was promoted to Associate Professor with tenure in the department of Policy Analysis and Management in 1994, and to the rank of Professor in 2000. She currently serves as Chairperson of the Department of Policy Analysis and Management.

Her professional career has focused on child welfare policy as it relates to the impact of public policy on the experience of children in the foster care system. Her most recent work focuses on  the regulation of pharmaceutical advertising and the impact of  commercial messages and public service messages on the health-related behavior of individuals. She has been the co-recipient of three federal grants to support her research in this area.

Dr. Avery has been the recipient of several awards for both her teaching and scholarship. She was awarded the prestigious Carpenter Award for Advising in 2007, a Weiss Presidential Fellowship in 2001, she has received a Merrill Presidential Teacher Recognition Award twelve times, and was the recipient of the SUNY Chancellor’s Award for Excellence in Teaching in 1998 and service excellence in 2014. In 2000 Dr. Avery was recognized by a leading consumer policy association in the U.S. (the American Council on Consumer Interests) as the outstanding mid-career professional. She has served as a Board Member for three national policy associations, and serves as a reviewer for several leading academic journals.

At the University level Dr. Avery served on the Cornell University Board of Trustees 2008-2012 as a Faculty Trustee and serves on several leading university committees, including on the steering committee for Cornell's Sesquicentennial Celebrations. Furthermore, she serves the Cornell undergraduate community as a Dining Discussion Faculty Fellow, as a Faculty Fellow in the Mews Residence Hall, as Faculty Advisor to several student organizations, and as Faculty Academic Advisor to the Cornell Varsity Men’s Football and Men’s Lacrosse teams.

Teaching and Advising Statement:

Dr. Avery teaches the introductory course to the PAM major, PAM 2300 Introduction to Policy Analysis. She also has taught the senior seminar for the PAM honors students, PAM 4980 Honors Seminar.

As part of the PAM 2300 teaching effort, Dr. Avery offers a year-long teaching apprenticeship course in which students learn to prepare lesson plans, practice classroom teaching, and undertake background research for class presentations.

In addition to her teaching Dr. Avery leads the undergraduate PhADS lab, a research laboratory that trains undergraduates in data entry, data management, and high-level statistical skills. Students in this lab often write honors theses and journal articles with faculty.

Current Professional Activities:

Dr. Avery's current projects in regulatory policy focus on the impact of: OTC weight loss advertising on dieting, exercise, and consumption of OTC weight loss products; Rx STATIN drug advertising on screening and statin drug use; anti-tobacco and anti-alcohol PSAs on state-based smoking and DUI rates; cigarette warning labels; and the impact of advertising for sugar-sweetened beverages, cereals, and candy on consumption and obesity rates. Her current project focuses on the impact of vitamin advertising on vitamin consumption, and an examination of whether health claims made by vitamin manufacturers in their advertising comply with FTC regulations.

Current Research Activities:

Dr. Avery's work in family policy focuses on the impact of print and television advertising for pharmaceutical products on consumers' health-related behavior, particularly the impact of tobacco and nicotine replacement therapy products on smoking cessation behavior, the impact of antidepressant advertising on antidepressant product use, and the impact of weight loss product advertising on diet, exercise, and weight loss product use. She is currently working on a project examining advertising for sugar-sweetened beverages, cereals, candy, and fast-food restaurants on consumption. In addition, she has a project underway examining the impact of vitamin advertising on supplement consumption.


Bachelor of Science - Home Economics, University of Stellenbosch, South Africa, 1971
Honors in Science - Home Economics, University of Pretoria, South Africa, 1982
M.S. Family Resource Management, The Ohio State University, 1984
Ph.D.Family Resource Management, The Ohio State University, 1988

Courses Taught:

PAM 2300 Introduction to Policy Analysis
PAM 4980 Honors Seminar

Related Websites:

Course websites:

Introduction to Policy Analysis:

Administrative Responsibilities:

Dr. Avery currently serves as Chairperson of the Department of Policy Analysis and Management in the College of Human Ecology.

Selected Publications:

Niederdeppe, J., Kellogg, M., Skurka, C., & Avery, R. J. (in press). Market-level exposure to state antismoking media campaigns and public support for tobacco control policy in the United States, 2001-2002. Tobacco Control.

Avery, R. J., Eisenberg, M., & Cantor, J (in press). An Examination of Structure-Function Claims in Dietary Supplement Advertising in the U.S.: 2003-2009. Preventative Medicine

Niederdeppe, J., Avery, R. J., Kellogg, M., & Mathios, A. (in press). Mixed messages, mixed outcomes: Exposure to direct-to-consumer pharmaceutical advertising for statin drugs is associated with more frequent exercise and fast food visits. Health Communication.

Niederdeppe, J., Avery, R. J., Byrne, S., Siam, T. (2016). Variations in State Use of Anti-Tobacco Message Themes Predict Youth Smoking Prevalence in the United States, 1999-2005. Tobacco Control doi:10.1136/tobaccocontrol-2014-051836.

Kruger, C., Niederdeppe, J., Byrne, S., & Avery, R. (2015). Effects of exposure to direct-to-consumer television advertising for statin drugs on food and exercise guilt. Patient Education and Counseling, 98, 1150-1155.

Niederdeppe, J., Byrne, S., Avery, R., & Cantor, J. (2013). Exposure to direct-to-consumer pharmaceutical advertising, diagnosis with high cholesterol, and statin use. Journal of General Internal Medicine, 28(7), 886-893.

Byrne, S., Niederdeppe, J., Avery, R., & Cantor, J. (2013). When diet and exercise are not enough: An examination of lifestyle change inefficacy claims in direct-to-consumer advertising. Health Communication, 28(8), 800-813.

Avery, R. J., Cawley, J., & Eisenberg, M. (2013). Raising Red Flags: The Change in Deceptive Advertising of Weight Loss Products After the Federal Trade Commission’s 2003 Red Flag Initiative. Journal of Public Policy and Marketing, 23(1), 129-139.

Avery, R. J., Simon, K., & Eisenberg, M. (2013). The Impact of Direct to Consumer Print and Television Advertising on Antidepressant Use. Journal of Health Economics, 31(5):705-18.

Selected Keywords:
pharmaceutical advertising, regulation

The information on this bio page is taken from the CHE Annual Report.